Digital tracking platform for mass tree plantation drives across two states
Two related projects — a monitoring and tracking platform for Meghalaya's state tree plantation initiative, and a campaign website for Assam's Briksh Andolan (tree plantation movement) designed to drive citizen participation, track plantation drives, and report progress to government stakeholders.
The Challenge
Two state governments in Northeast India had launched ambitious tree plantation programmes — but they lacked digital infrastructure to track progress. Meghalaya's state initiative needed to monitor government-led plantation drives across districts. Assam's Briksh Andolan was a citizen-driven movement that needed to engage the public and track grassroots participation.
Paper-based reporting was slow and unreliable. District officers submitted monthly reports that took weeks to aggregate. There was no way to verify plantation claims or track survival rates. The programmes needed real-time visibility to make informed decisions about resource allocation.
The citizen engagement challenge was different. Briksh Andolan needed to inspire participation, make it easy for citizens to pledge and report plantations, and create social proof through visible progress. A government monitoring system wouldn't work for this — it needed to feel like a movement, not a bureaucracy.
Our Approach
We built two complementary systems. For Meghalaya, a monitoring platform focused on government users — district collectors, forest officers, and state-level administrators. For Assam, a public-facing campaign website designed to drive citizen participation while still feeding data into government reporting.
Geographic tracking was central to both. Every plantation site is geotagged. Maps show coverage at state, district, and block levels. This geographic foundation enables both verification (did planting actually happen at this location?) and visualization (show citizens the collective impact of the movement).
The systems share some backend infrastructure but have very different frontends. The monitoring platform is functional and data-dense. The campaign website is visually engaging with progress counters, leaderboards, and social sharing features.
What We Built
Plantation Monitoring Dashboard
Real-time overview of plantation progress across districts. Map visualization of plantation sites. Progress against targets with trend indicators. Filter by district, block, or plantation type.
Geographic Tracking
Every plantation site geotagged with coordinates. Map layers showing plantation density. Integration with district and block boundaries. Exportable reports with geographic data.
Campaign Website
Public-facing website for Briksh Andolan. Plantation pledge and reporting forms. Live progress counters showing trees planted. Social sharing to amplify the movement.
Citizen Participation
Simple forms for citizens to report personal plantations. Photo upload for verification. Leaderboards by district and individual. Certificates for participation milestones.
Government Reporting
Automated report generation for state leadership. Progress summaries by district and time period. Exportable data for policy planning. Audit trail of all submissions.
The Outcome
Digital infrastructure for two state-level green initiatives in Northeast India. The Meghalaya monitoring platform provides government visibility into plantation progress. The Briksh Andolan campaign website drives citizen engagement in Assam. Together, they demonstrate how technology can support both top-down monitoring and bottom-up participation.